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Did you know there’s a website dedicated solely to finding the absolute worst local news broadcasts and providing a centralized place where it can be watched, mocked, and kept for posterity’s sake? ~Bad Local News
by Donald W.R. Allen, II – Editor in Chief/IBNN NEWS and Chairman of African Americans (and Friends) Against Mainstream Media
"If the shoe fits, wear it."
Minneapolis, MN (IBNN NEWS/Local Media/March 14, 2012)…CBS affiliate WCCO-TV channel 4 has been going through many growing pains in the last year.
For a while the station had no news director and content director Kiki Rosatti showed it by moving on and airing reports that were out-of-touch with the local community. Let’s not get into reporting positive outcomes in the Black, Native American, or other ethnic communities. 2012’s WCCO-TV channel 4 has lost the “Dave Moore,” “Don Shelby” way of delivering news in an informative and more importantly an interesting way. With only two Blacks from an on-air staff of 29, and who knows what the back-side looks like. If the example of what’s aired is an example, a color-check might be needed.
This week, “spring break,” well respected and the Twin Cities #1 Black female communicator and WCCO-TV morning news anchor Angela Davis is on vacation. I usually don’t watch the WCCO-TV morning show because nobody beats FOX 9 Morning News (A+ rating). But this morning, after hearing rumors of a “white-out” at WCCO-TV channel 4, I just tuned in to see if Ms. Davis was still there. At first, I was shocked that she wasn’t on this morning (Wednesday), but later found out from someone that answered the phone at WCCO-TV named “Guy” that Ms. Davis was indeed on vacation. Great for Ms. Davis, unfortunate for the WCCO-TV morning show.
Let’s look at what WCCO-TV had to offer this morning as it pertains to news personalities.
First off, I always thought that morning news anchors should make you want to wake up, have a cup of coffee or orange juice to start your day. Wednesday’s morning team on WCCO-TV lacked enthusiasm, hairstyles and looked like they just crawled out of bed. Dry, bland reporting by the morning team left much to be desired. The morning whitewash didn’t move me to watch more than six-minutes before I went back to Fox 9 Morning News. WCCO-TV channel 4 joins the ranks of KSTP-TV channel 5 and KARE-11 by having a newscast that doesn’t represent the diverse communities in Minnesota. An employee at KARE-11 once told IBNN NEWS, “When I watch our newscast, I have to put on sunglasses because of the white glare.”
WCCO has been on the radar of the African Americans (and Friends) Against Mainstream Media simply because of their partnership with the Star Tribune and reporting like a public relations firm for the City of Minneapolis. More importantly, a person of color would more likely make it on the news from shooting up a school versus starting a successful business.
This month at the quarterly meeting of the ad-hoc group, African Americans (and Friends) Against Mainstream Media, we give WCCO-TV channel 4 a D- for being a news channel without a clue.
Join African Americans (and Friends) Against Mainstream Media and give us your opinion on local news and information channels by emailing us at ibnnews@gmail.com.
